Tag Archives: Google Maps

Beating the Block: How to take on Google Maps

B-2_spirit_bombingJune 17, 2013:¬†In November 1989, the Berlin Wall came down, symbolically ending the Cold War. Two years later, the Soviet Union dissolved, leaving the United States as “the world’s only superpower”. In the decade that followed, no other country could come close to the military power of the U.S.

Notwithstanding, in January, 1997, the US Air Force launched the B-2 bomber, the most advanced military bomber in history. It is capable¬†of penetrating deeply into Soviet airspace…combatting a threat which no longer exists.

I thought of that when Google bought Waze last week.

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Blocking Strategies: Why Google Bought Waze

The RayduhsJune 12, 2013: After weeks of rumors, Google finally won the Waze Dot Race, paying an estimated $1B for the Israeli-based traffic start-up. Since Google already has traffic, maps and a team, the move has been described as a “blocking” move; a move to keep Waze out of the hands of Google’s rivals who might want to use it to build competitive service in the mapping, navigation and traffic markets.

If it is a blocking move (and I think that’s a good partial explanation. For more talking head stuff, see here), it begs the question of what precisely are they blocking…what do they want to tie up, away from competitors, that is worth that much money?

What they’re not blocking: The Waze app.

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