I believe that all mobile strategies will soon have a location component. When that happens, “location” appended to “mobile” will become redundant, like saying an electric computer.
But we’re not there yet. In the meantime, I talk to a lot of people who want to develop differentiating location-based capabilities in their mobile strategy. Many of those people find the array of names and sub-categories of technologies confusing.
In trying to explain the ecosystem one morning, I drew it out on the placemat at the University Cafe in Palo Alto (I know…typical!). It seemed helpful so I redid it as a presentation. I have subsequently shown it to several folks in the mobile and location world. While it is simplistic, it is a good starting point to categorize the various players. I added a few examples and caveats and posted it in Slideshare. A link is below:
There is nothing particularly special about the two examples but they were illustrative of the self-sufficient model and a partnership model. If you’d like to show the model for another market example, send it to me and I can add them.
I hope this can be a living document and as such, have licensed it under Creative Commons. You are free to use it under a share-alike and attribution license. I’d appreciate any feedback or improvements.